In Defense of Friction
There is no doubt that technology has made my life much easier. I rarely share the romantic view that things were better when human beings used to do the boring tasks that machines now do. For example, I do not think there is much to gain by bringing back the old telephone operators. However, there are reasons to believe social computing systems should not automate social interactions.
In his paper about online trust, Coye Cheshire points out how automated trust systems undermine trust itself by incentivizing cooperation because of the fear of punishment rather than actual trust among people. Cheshire argues that:
strong forms of online security and assurance can supplant, rather than enhance, trust.
Leading to what he calls the trust paradox:
assurance structures designed to make interpersonal trust possible in uncertain environments undermine the need for trust in the first place
My collaborators and I found something similar when trying to automate credit-giving in the context of a creative online community. We found that automatic attribution given by a computer system, does not replace the manual credit given by another human being. Attribution, turns out, is a useful piece of information given by a system, while credit given by a person, is a signal of appreciation, one that is expected and that cannot be automated.
Similarly, others have noted how Facebook’s birthday reminders have “ruined birthdays” by “commoditizing” social interactions and people’s social skills. Furthermore, some have argued that “Facebook is ruining sharing” by making it frictionless.
In many scenarios, automation is quite useful, but with social interactions, removing friction can have a harmful effect on the social bonds established through friction itself. In other cases, as Shauna points out, “social networking sites are good for relationships so tenuous they couldn’t really bear any friction at all.”
I am not sure if sharing has indeed been ruined by Facebook, but perhaps this opens new opportunities for new online services that allow people to have “friction-full” interactions.
What kind of friction would you add to existing online social systems?