Designing for Social Norms (or How Not to Create Angry Mobs)

In his seminal book "Code", Larry Lessig argued that social systems are regulated by four forces: 1) the market; 2) the law; 3) social norms; and 4) architecture or code. In thinking about social media systems, plenty of folks think about monetization. Likewise, as issues like privacy pop up, we regularly see legal regulation become …

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