You hear sirens blaring in your neighborhood and, naturally, you are curious about the cause of commotion. Your first reaction might be to turn on the local TV news or go online and check the local newspaper. Unfortunately, unless the issue is of significant importance, your initial search of these media will be probably be fruitless. But, if you turn to social media, you are likely to find other neighbors reporting relevant information, giving firsthand accounts, or, at the very least, wondering what is going on as well.
Social media allows people to quickly spread information and, in urban environments, its presence is ubiquitous. However, social media is also noisy, chaotic, and hard to understand for those unfamiliar with, for example, the intricacies of hashtags and social media lingo. It should be no surprise that, regardless of the popularity of social media, people are still using TV and newspapers as their main sources for local information, while social media is just beginning to emerge as a useful information source. We created Whoo.ly to address this issue.