Last year, Gilad Lotan and I spent some time analyzing the #YoSoy132 protests in Mexico using data from Twitter. Several articles and even books about #YoSoy132 have come out since. For example, De Mauleón wrote an excellent piece for Nexos (in Spanish) that resembled some of our own analysis. Sadly, Gilad and I got busy and abandoned the project, but after this recent conversation, we decided to dig out our notes and post them here in the event that they might be useful for others.
The rise and fall of the “Mexican Spring”
Exactly a year ago, in December 2012, the newly elected Mexican President Peña Nieto took office amid violent protests. As early as May 2012, a number of massive student protests against the then candidate Peña gained a lot of attention on social media, both inside and outside Mexico. The Occupy movement and the international press called these protests the Mexican Spring for its similarities with other “hashtagged” protests. In our analysis, we only focused on the first few months of the protests. Today, #YoSoy132 is only a shadow of what it was, but during the election it was able to accomplish several important victories, including the organization of an online presidential debate (broadcast on YouTube), and the introduction of the issue of media monopolies and media bias to the forefront of the political discussion.
We focused on the origin and spread of the #YoSoy132 student protests by lookign at Twitter trending topics, follower connections, and the content of the tweets. We found that despite the common assumption that the movement appeared “out of the blue,” after an incident involving a candidate’s visit to a university, we can actually trace the movement’s gestation to several months before the trigger incident. Additionally, we found that despite the attempts to link the movement to traditional political groups, i.e. a political party, the movement actually activated typically disconnected groups of people across the political and class spectrum.