Internet memes and networked individualism: A perfect couple?

Memes are conceptual troublemakers. While academics have been debating over their theoretical usefulness ever since Richard Dawkins coined the term back in 1976, internet users speak of memes daily, as uncontested givens. Recently, I’ve been thinking of ways to bridge the yawning gap between academic and popular discourses on memes. I agree with some of …

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